Welcome to the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Welcome to the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Advertising
The Latest
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Breaking News N.Y. Officials Slam Anti-Muslim Bus Ads
New York City politicians and religious leaders on Tuesday criticized a series of anti-Islam advertisements due to appear on 100 city buses, with many critics calling for the campaign to be blocked. Melissa Mark-Viverito, the speaker of the City Council, and Comptroller Scott Stringer joined a rally outside City Hall organized by the Arab American…
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Breaking News Pam Geller Group Sues on ‘Killing Jews’ Ad
A pro-Israel group said it will sue New York’s Metropolitan Transportation Authority for rejecting its advertisement on the city’s public transportation. The American Freedom Defense Initiative, which is known for its aggressive critiques of Islam, sought to post an ad that included the quote “Killing Jews is Worship that draws us close to Allah,” according…
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The Schmooze Muppets and Bar Refaeli Too Racy for Israeli TV
(JTA) — A risqué ad featuring Bar Refaeli in bed with a purple, mustachioed Muppet has been banned from running before 10 p.m. in the holy land, Walla!, Israel news website reports. Per a governmental council called The Second Authority for Television and Radio, the ad for local fashion brand Hoodies has “too many sexual insinuations”…
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The Schmooze JDaters, Are You Ready to ‘Get Chosen’?
Are you ready to “Get Chosen?” That’s what JDate is asking in its new ad campaign, which made its grand debut in New York City’s Times Square on Thursday. The ads come to you courtesy of Terri & Sandy Solution, a New York-based advertising firm, who created the campaign based on Jewish humor and culture….
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The Schmooze 6 Lessons From This Year’s Jewish Super Bowl Ads
Well, the Super Bowl has come and gone. It’s time for the take-away: The Broncos really need a hug. Bruno Mars was meh. This was possibly the most Jewish Super Bowl of all time. If the whole SodaStream/Scarlett Johansson debate, and the availability of a game-time knish (for a whopping $6, mind you) didn’t tip…
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The Schmooze 6 Most Jewish Super Bowl Ads
Everyone is talking about Scarlett Johansson’s upcoming Super Bowl ad for SodaStream. FOX has already nixed the original version, though not because of any political concerns — apparently it’s a big no-no to make fun of Coke and Pepsi. But what about the other Jews who have carved their spot in the Super Bowl ad…
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Opinion Obamacare ‘Pajama Boy’ Controversy Wrapped in Anti-Semitism
Surely the silliest kerfluffle of a political year that contained much silliness was the recent conservative hand-wringing over “Pajama Boy.” Pajama Boy, you will be forgiven for not knowing, was the star of a recent ad — one among many — by “Organizing for Action” (formerly Obama for America) designed to get people to register…
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Breaking News ‘Racist’ Likud Campaign Ads Banned By Central Election Committee
The Central Election Committee on Thursday banned campaign ads used by Likud candidates in the Carmiel and Tel Aviv municipal elections, saying they were racist and offensive. Central Election Committee Chairman Supreme Court Justice Salim Joubran ordered the candidates to stop the campaigns immediately, deeming them “racist and almost certain to hurt the feelings of…
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