Welcome to the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Welcome to the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Advertising
The Latest
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Breaking News ‘Gay’ Puppets in Israel Ad Campaign Spark Debate
The goal was merely to promote clean energy in Israel — but television ads starring a pair of male puppets called “plug” and “socket” have instead unleashed a debate about gay pride. The puppets, named Sheka and Teka in Hebrew, have appeared in ads for the state-owned Israel Electric Corp. for more than a decade….
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The Schmooze Mercedes Angry at Hitler Run-Over Video
Mercedes is less than pleased with a student-filmed phony advertisement depicting a young Hitler getting run over by a C-Class luxury sedan. The video, filmed and released by German film school students for a competition sponsored in part by Mercedes-Benz, shows the car meandering around an Austrian village — Hitler’s hometown. We see the car…
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The Schmooze Jewish Girls Seek Boys in Epic Jewish Craiglist Ad
It seems you can find anything on Craigslist — even a nice Jewish boy. With pointed questions touching on important issues like summer camp, matzo ball soup, bar mitzvah themes and Seth Cohen, these ladies clearly know what they’re doing (and they make a mean brisket!). Gentlemen, the floor is yours. For the original ad,…
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Breaking News How Much Israeli Money Goes Into Facebook?
Nobody knows how much Israeli money flows to Facebook. As opposed to traditional advertising, which gets channeled through media buyers and ad agencies, most of Facebook’s advertising is bought and sold directly, with the advertiser purchasing space directly from the company. Many small and medium-sized businesses manage their own campaigns, without intermediaries or commission agents….
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Life Does Being ‘Moderately Attractive’ Matter?
Sometimes it’s the smallest offense that tips annoyance into full-blown outrage. CTBoom, a rather juvenile Connecticut news/entertainment/humor site I sometimes read, recently posted a video of a McDonald’s commercial involving a Hollywood actress-type who has never heard of Connecticut. But it was the post’s title, not the commercial, that set my metaphorical hair aflame: “Moderately…
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Breaking News Pro-Palestinian Group Launches Israel ‘Apartheid’ Subway Ad Campaign
A pro-Palestinian group on Tuesday launched an ad campaign on the New York City transit system, calling on the United States to stop its foreign aid to Israel. The ads, which will appear in 25 Metro North stations over the next four weeks, were paid for by the American Muslims for Palestine (AMP). The ads…
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The Schmooze Bar Refaeli Ad Airs Despite Army Objection
When it comes to tourism, Israel has a lot of things going for it. The weather is almost always perfect, the food is delicious, and the people are good looking. Really, really good looking. So when the Israeli Defense Force objected to an ad featuring Israel’s most beautiful of “beautiful people” — Bar Refaeli —…
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Breaking News Supermodel Bar Refaeli Should Be Banned From Pro-Israel Ads, Army Says
The Israeli Defense Forces criticized a public relations campaign launched by the Foreign Ministry to boost Israel’s image around the world because it starred sexy Israeli supermodel Bar Refaeli, an Israeli TV station reported Sunday. The report stated that the IDF spokesman sent an official letter to the Foreign Ministry arguing that by using Refaeli,…
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