Welcome to the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Welcome to the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Advertising
The Latest
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Culture Here’s why the Super Bowl ads about Jesus, antisemitism and the Israeli hostages didn’t work
A trio of scolding, moralizing ads felt jarring amidst a succession of goofy celebrity spots
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News What is ‘Jewish hate’? Super Bowl ad leaves some confused
Some viewers were confused about the slogan calling on Americans to “stand up to Jewish hate”
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Culture A new Israeli ad makes Gaza look like a Mediterranean paradise — what’s the goal?
Israel might look like it's rethinking its wartime public relations strategy. Not so fast
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Culture No, the Israel-Hamas war is not a diet plan, or any other marketing gimmick
Maybe not everything needs to be connected to the news. Just a thought.
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Culture How a multi-faith, multiracial team of artists is waging a nationwide billboard campaign to fight antisemitism
'The Highest Form of Wisdom is Kindness' debuts in time for the High Holidays and looks to build solidarity in the face of hate.
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Fast Forward Brandeis University’s ‘anything but Orthodox’ ad generates controversy
Critics found the ad 'disappointing' at a time when some Orthodox Jews feel targeted. Others said Brandeis is a 'glorious' place for observant Jews
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Culture Billboards urge people to convert to Christianity — but can they make antisemites see the light?
An old-fashioned form of advertising has become the go-to for religious causes. Why?
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Culture Why is the IDF promoting its Gaza operation like a Marvel movie?
The Israeli military is trying to leverage superhero associations for its brand
Explore
Most Popular
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News Dutch Jews grapple with ‘weaponization’ of their fear following attack on Israelis
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Opinion Almost all voting groups shifted toward Trump, except American Jews. Why?
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News What a Secretary of State Marco Rubio would mean for American Jews and Israel
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Fast Forward ‘Antisemitic hit-and-run squads’: Amsterdam temporarily bans demonstrations after Israeli soccer fans attacked by street mobs
In Case You Missed It
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Yiddish וואָס איז געווען דאָס ערשטע לשון אויף דער גאָרער וועלט?What was the first language on earth?
דער רוימישער אימפּעראַטאָר פֿרעדעריק דער צווייטער האָט געזוכט אַן ענטפֿער צו דער פֿראַגע אויף אַ וויסנשאַפֿטלעכן אופֿן.
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Fast Forward Federal judge temporarily blocks Louisiana’s law requiring classrooms to display Ten Commandments
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Theater They created a musical about the 2011 Egyptian Revolution. Today’s activists are listening
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Opinion Voters elected Hitler because they liked his fascist promise. Trump’s reelection repeats that history
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