Welcome to the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Welcome to the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Advertising
The Latest
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Culture Here’s why the Super Bowl ads about Jesus, antisemitism and the Israeli hostages didn’t work
A trio of scolding, moralizing ads felt jarring amidst a succession of goofy celebrity spots
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News What is ‘Jewish hate’? Super Bowl ad leaves some confused
Some viewers were confused about the slogan calling on Americans to “stand up to Jewish hate”
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Culture A new Israeli ad makes Gaza look like a Mediterranean paradise — what’s the goal?
Israel might look like it's rethinking its wartime public relations strategy. Not so fast
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Culture No, the Israel-Hamas war is not a diet plan, or any other marketing gimmick
Maybe not everything needs to be connected to the news. Just a thought.
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Culture How a multi-faith, multiracial team of artists is waging a nationwide billboard campaign to fight antisemitism
'The Highest Form of Wisdom is Kindness' debuts in time for the High Holidays and looks to build solidarity in the face of hate.
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Fast Forward Brandeis University’s ‘anything but Orthodox’ ad generates controversy
Critics found the ad 'disappointing' at a time when some Orthodox Jews feel targeted. Others said Brandeis is a 'glorious' place for observant Jews
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Culture Billboards urge people to convert to Christianity — but can they make antisemites see the light?
An old-fashioned form of advertising has become the go-to for religious causes. Why?
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Culture Why is the IDF promoting its Gaza operation like a Marvel movie?
The Israeli military is trying to leverage superhero associations for its brand
Explore
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Fast Forward Why neo-Nazis marched in Ohio this weekend, and almost every weekend in the US
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Opinion The group behind Project 2025 has a plan to protect Jews. It will do the opposite.
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Opinion Just about every interpretation of Trump’s narrow election victory is wrong
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News Your complete guide to Trump’s Jewish advisers and pro-Israel cabinet
In Case You Missed It
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Fast Forward Netanyahu now faces arrest in several Western countries following ICC warrant
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Film & TV Bonhoeffer biopic tells of a pastor turned would-be Hitler assassin — but is the story true?
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News What Mike Huckabee’s ‘Kids Guide to Israel’ says about his views
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Opinion I’m a rabbi in Columbus. Here’s my answer to the neo-Nazis
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