Welcome to the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Welcome to the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Advertising
The Latest
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Film & TV That industrial musical in ‘Mrs. Maisel’ wasn’t a fever dream — it was history
Products like cars and mouthwash inspired song-and-dance numbers that were a staple of American business
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News Robert Kraft will spend $25 million running ads against antisemitism. Is this the right way to protect Jews?
The advertisements will focus on wrenching scenes of antisemitism, and highlight bystanders who intervene, but critics aren't sure the campaign will work
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Culture All the Jew(ish) Super Bowl 2023 ads
Between Ma&Ya's and the Snapchat commercial, it was all a bit much
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Culture Twitter re-platformed extremists — and it’s paying off in ad money
Turns out that extremism draws clicks, and clicks mean ad dollars
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Culture ‘He Gets Us’ ads are selling Jesus at the Super Bowl. Who is buying?
A well-funded ad campaign aims to give Christianity a makeover
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Culture Scrub Daddy’s viral sponges come in kosher options now
The thirsty TikTok scrubber partnered with Jewish TikToker Melinda Strauss
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News Jewish words of wisdom are popping up on billboards around Los Angeles. Just don’t look them up.
The Federation elected to suit the audience rather than stick to the book
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Culture ‘Mazel tov on assimilating:’ The strange, rich history of Rosh Hashanah advertisements
In the postwar years, as the American Jewish community underwent dramatic changes, Rosh Hashanah greetings became a surprising marketing trend
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Fast Forward Why neo-Nazis marched in Ohio this weekend, and almost every weekend in the US
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Opinion The group behind Project 2025 has a plan to protect Jews. It will do the opposite.
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Opinion Just about every interpretation of Trump’s narrow election victory is wrong
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News Your complete guide to Trump’s Jewish advisers and pro-Israel cabinet
In Case You Missed It
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Fast Forward Netanyahu now faces arrest in several Western countries following ICC warrant
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Film & TV Bonhoeffer biopic tells of a pastor turned would-be Hitler assassin — but is the story true?
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News What Mike Huckabee’s ‘Kids Guide to Israel’ says about his views
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Opinion I’m a rabbi in Columbus. Here’s my answer to the neo-Nazis
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