Welcome to the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Welcome to the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Advertising
The Latest
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Film & TV That industrial musical in ‘Mrs. Maisel’ wasn’t a fever dream — it was history
Products like cars and mouthwash inspired song-and-dance numbers that were a staple of American business
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News Robert Kraft will spend $25 million running ads against antisemitism. Is this the right way to protect Jews?
The advertisements will focus on wrenching scenes of antisemitism, and highlight bystanders who intervene, but critics aren't sure the campaign will work
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Culture All the Jew(ish) Super Bowl 2023 ads
Between Ma&Ya's and the Snapchat commercial, it was all a bit much
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Culture Twitter re-platformed extremists — and it’s paying off in ad money
Turns out that extremism draws clicks, and clicks mean ad dollars
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Culture ‘He Gets Us’ ads are selling Jesus at the Super Bowl. Who is buying?
A well-funded ad campaign aims to give Christianity a makeover
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Culture Scrub Daddy’s viral sponges come in kosher options now
The thirsty TikTok scrubber partnered with Jewish TikToker Melinda Strauss
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News Jewish words of wisdom are popping up on billboards around Los Angeles. Just don’t look them up.
The Federation elected to suit the audience rather than stick to the book
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Culture ‘Mazel tov on assimilating:’ The strange, rich history of Rosh Hashanah advertisements
In the postwar years, as the American Jewish community underwent dramatic changes, Rosh Hashanah greetings became a surprising marketing trend
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News Dutch Jews grapple with ‘weaponization’ of their fear following attack on Israelis
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Opinion Almost all voting groups shifted toward Trump, except American Jews. Why?
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News What a Secretary of State Marco Rubio would mean for American Jews and Israel
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Fast Forward ‘Antisemitic hit-and-run squads’: Amsterdam temporarily bans demonstrations after Israeli soccer fans attacked by street mobs
In Case You Missed It
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Yiddish World New Los Angeles Yiddish scene continues a long tradition
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Fast Forward Israel’s proposed wartime budget would slash benefits for new immigrants
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Fast Forward ‘Wanted’ posters at U of Rochester target Hillel director, Netanyahu’s brother and others with ‘ties’ to Israel
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Fast Forward Contemporary Jewish Museum in San Francisco will close for a year, citing financial woes
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