Welcome to the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Welcome to the Forward’s coverage of advertising, marketing, and Jewish consumer culture.
Advertising
The Latest
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Fast Forward Hymie’s Deli featured in new Kamala Harris ad, after blowback over Trump ad filmed there
The Philadelphia area deli location is part of pitch to Pennsylvania swing state Jewish voters
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Fast Forward ‘I will never set foot there again’: Jewish Dems boycott Hymie’s deli in Philly after Trump ad
Hymie’s, a Jewish institution in the Philadelphia suburbs, has offended many of its customers
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Culture What’s your candidate’s position on Israel? Depends what demographic you’re in
Targeted political ads enable campaigns to present one idea to one group, and a different one to another
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Culture A small town in Spain is finally embracing its Jewish history — but is any of that history true?
In Hervás, a rural hamlet of 4,000, an invented Jewish heritage has become a point of pride and a marketing tool
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Culture Is Doug Emhoff hot? It may matter more than you think
Attractiveness, for better or for worse, can help win elections, particularly in a meme-driven election cycle
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Culture What happens when pro-Palestinian symbols become fast fashion?
Kaffiyeh-print everything is now available, drop-shipped to your door for low, low prices
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Culture The new iPad ad literally destroys art — what would philosopher Walter Benjamin think about it?
The Age of Mechanical Reproduction is upon us once more
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Culture Done with gefilte dogs, Manischewitz launches a new look in time for Pesach
The kosher food titan is aiming for a more casual, welcoming brand
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News Your complete guide to Trump’s Jewish advisers and pro-Israel cabinet
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Fast Forward Why neo-Nazis marched in Ohio this weekend, and almost every weekend in the US
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Fast Forward Trump AG nominee Matt Gaetz has left a trail of antisemitic comments
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Opinion The group behind Project 2025 has a plan to protect Jews. It will do the opposite.
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Opinion I’m a rabbi in Columbus. Here’s my answer to the neo-Nazis
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BINTEL BRIEF My classmate won’t shut up about Israel and is spreading antisemitic conspiracies. What do I do?
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