Can Lyft’s ‘Mensch’ Model Challenge Big Bad Uber in Ride-Hailing Market?
In late 2014, Uber and Lyft targeted Portland, Oregon, as the next place to launch their still-controversial ride-hailing services. Uber steamrolled into the city, with its lobbyist telling the mayor that it would operate without his permission. Lyft stuck to the rules, patiently discussing policy and waiting for the city to pass regulations. Lyft’s nice-guy…