Barbie’s Ongoing Adventures in Sponsorship
February 13, 2014 “The reality is, we just didn’t sell enough Barbie Dolls.” — Bryan G. Stockton, chief executive of Mattel, shortly before the Barbie brand joined forces with Sports Illustrated’s anniversary swimsuit issue. Mattel paid for the “opportunity” to appear in the issue according to The New York Times and has used #unapologetic to…