Remembering Julian Koenig, the Jewish Ad Man Who Created Beetle-Mania
Editor’s Note: A version of this article was originally published in the Forward on June 14, 2014.. The renowned advertising copywriter Julian Koenig, who died at age 93 on June 12, 2014, baffled the 1960s hucksters on the hit TV series “Mad Men.” In the show’s first season, the fictional admen are puzzled by Koenig’s…