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Advertising
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The Schmooze An Advertising Pioneer Who Predicted Israel’s Publicity Woes
Today, the name of pioneering advertising executive Albert Lasker is mostly associated with the Lasker Foundation, a non-profit organization that supports medical research. But as a forthcoming biography by Jeffrey Cruikshank and Arthur Schultz points out, Lasker himself was more likely to self-identify as a “propagandist” than as a philanthropist. “The Man Who Sold America:…
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The Schmooze Pink Hitler Posters Cause Outrage
I have long thought that Hitler could have used a makeover. Maybe I just prefer my historical dictators to be cleanly shaven. However, jeans company New Form’s new ad campaign, which portrays the Nazi leader in Barbie-pink military garb and an armband with a red heart in place of a swastika, somehow doesn’t quite inspire…
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Life On Lane Bryant, Victoria’s Secret — and ’Upholstered’ Women
Am I the only woman who hates those Victoria’s Secret “The Nakeds” commercials, which feature tanned, lithe young women with tiny bits of underwear covering their own tiny bits, as they writhe in apparent ecstasy? I doubt it. Now I’m joining the many American women who are angry that ABC and Fox have restricted this…
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The Schmooze The Western Wall’s Advertising Woes
Ever since 1967, Israel has grappled with the problem that its de-facto borders are out of sync with most of the international community’s view of where its territory starts and finishes. Normally, the ramifications are political. But now, it appears that they are also impairing the country’s tourism efforts. The Israeli Government Tourist Office just…
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Culture Israel’s ‘Most Sexist’ Ads
Sex sells. This marketing approach has become so commonplace that it is not only used to sell cars, beer, and football, but also to sell seemingly innocuous items like yogurt, laundry detergent, toothpaste, potato chips and lawn mowers. It is even used to target female consumers, for products such as facial cleanser, diet soda, perfume,…
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Life Barring Bar Refaeli’s Body: Boon or Bane?
There are only two people whose gargantuan faces greet drivers along Tel Aviv’s Ayalon highway. One is the larger-than-life-even-in-death Lubavicher Rebbe. The other is Bar Refaeli, possibly the most recognized Israeli face (and body) among American adult males. Both billboards – and the glaring absence of any others – are indicative of the frightening and…
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