Brisket for breakfast is coming to Einstein’s — but it’s not your bubbe’s recipe
Have you been longing for a taste of the Passover seder on your daily commute?
Probably not. That would be super weird. But you now have the chance to assuage this non-existent craving thanks to Einstein Bros’ Bagels, which recently debuted a brisket-for-breakfast sandwich.
Although Einstein’s aims to imitate your local appetizing store, this brisket isn’t exactly the kind with which you’re used to retelling the story of Exodus. Rather, it’s Texas smoked brisket — a different dish entirely.
Brisket is for breakfast! That’s right. Try our NEW Texas Brisket Egg Sandwich on a fresh-baked Jalapeño Bacon Gourmet Bagel. #Brisket4Breakfast pic.twitter.com/wzVj2QzqEa
— Einstein Bros. (@EinsteinBros) February 25, 2021
“If you’ve never experienced brisket with eggs, there is a first time for everything,” said Chad Thompson, who’s in charge of culinary innovation at Einstein’s, in a press release. He added that the Colorado-based chain’s “slow-smoked brisket” is a good option for “meat lovers looking for a hearty breakfast.”
So far, Texan food writers seem unconvinced that Einstein’s will be able to replicate their state’s signature food. Judging from the total carnage that ensues when Jewish moms have to taste the inferior brisket of other Jewish moms, it looks like this breakfast sandwich may also cause controversy at your local JCC.
At the Schmooze, we’ve never encountered a brisket we didn’t like, and we’d happily bite into this one. But maybe not on a weekday — based on our energy levels and mental state at the end of a seder, we don’t think we’d be able to handle our inbox afterwards.
A message from our CEO & publisher Rachel Fishman Feddersen
I hope you appreciated this article. Before you move on, I wanted to ask you to support the Forward’s award-winning journalism during our High Holiday Monthly Donor Drive.
If you’ve turned to the Forward in the past 12 months to better understand the world around you, we hope you will support us with a gift now. Your support has a direct impact, giving us the resources we need to report from Israel and around the U.S., across college campuses, and wherever there is news of importance to American Jews.
Make a monthly or one-time gift and support Jewish journalism throughout 5785. The first six months of your monthly gift will be matched for twice the investment in independent Jewish journalism.
— Rachel Fishman Feddersen, Publisher and CEO