Ivanka Trump Tries to Distance Herself From Her Lifestyle Brand
Image by Getty Images
By Thea Glassman November 28, 2016
Ivanka Trump is taking a break from her brand. At least, when it comes to social media.
The business mogul’s editorial team posted a note on IvankaTrump.com last week, explaining the changes readers could expect now that Trump has taken an active role in her father’s transitional team.
“Our company’s mission is not political—it never was and it never will be—however, Ivanka, personally, has an increased opportunity to advocate for women and be a positive force for change,” the letter states. “As a private citizen, with full awareness of her heightened visibility, she will broaden her efforts to take a stance on issues of critical importance to American women and families.”
The note goes onto explain that there will be a restructuring of their team’s social media accounts. @IvankaTrumpHQ, will now serve as the brand’s official Twitter, Instagram and Facebook accounts, while Trump’s usual handle will now serve as a personal feed.
“We’ve been listening to the feedback we’ve received, both positive and not, and we’ve been taking it into consideration as we plan for the future,” the letter concluded.
Trump has faced backlash in the past for mixing politics with her business, including a recent incident when her brand’s team sent out an email advertising the $10,800 bracelet she wore on “60 Minutes.”
The presidential-elect’s daughter also took flack after her team posted a tweet encouraging readers to shop the look she wore at the Republican National Convention.
Trump has mostly been filling her feed with family pictures since the social media split was announced, though she continues to retweet from her brand’s twitter account.
As of today, Trump’s personal Instagram feed continues to be featured on the brand’s main site.
Thea Glassman is an Associate Editor at the Forward. Reach her at glassman@forward.com or on Twitter at @theakglassman.
A message from our CEO & publisher Rachel Fishman Feddersen
I hope you appreciated this article. Before you move on, I wanted to ask you to support the Forward’s award-winning journalism during our High Holiday Monthly Donor Drive.
If you’ve turned to the Forward in the past 12 months to better understand the world around you, we hope you will support us with a gift now. Your support has a direct impact, giving us the resources we need to report from Israel and around the U.S., across college campuses, and wherever there is news of importance to American Jews.
Make a monthly or one-time gift and support Jewish journalism throughout 5785. The first six months of your monthly gift will be matched for twice the investment in independent Jewish journalism.
— Rachel Fishman Feddersen, Publisher and CEO
