Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
The Schmooze

Celebrities School Us on How NOT To Apologize Ahead of Yom Kippur

Attention everybody gearing up to apologize to those you’ve wronged before Yom Kippur. We’ve got a crib sheet for you.

Namely, a round-up of all the lamest public apologies over the years (we’re looking at you Shia Labeouf) and how you can do better.

The “My Wife Made Me Apologize” Apology

Fox News co-hosts Greg Gutfeld and Eric Bolling were pretty amused by the fact that it was Maj. Mariam Al Mansouri, reportedly the first female pilot in the United Arab Emirates Air Force, who led airstrikes against ISIS. Gutfield quipped, “Problem is, after she bombed it, she couldn’t park it”—to which Bolling responded: “Would that be considered boobs on the ground or no?”

Turns out, Bolling’s wife wasn’t too happy about that comment.

“I made a joke and when I got home, I got the look,” Bolling later said. “I said sorry to my wife and I apologize to you all and want to make that very clear.”

The “I Choose Irony” Apology

Image by Getty

When Shia Labeouf was caught plagiarizing cartoonist Daniel Clowes’ work for his film “HowardCantour.com,” he repented—by further plagiarizing. First came an earnest apology, saying he was “embarrassed” and explained how moved he had been by Clowes’ work.

He then proceeded to Tweet a series of apology messages—all ripped directly from apologies courtesy of Mark Zuckerberg, UK Deputy Prime Minister Nick Clegg and film director Lars von Trier.

Sorry, not sorry?

The “Fix It So You Don’t Have to Apologize” Apology

Image by Getty

After Taylor Swift penned a strongly worded open letter to Apple about failing to pay artists during user’s three-month trial period, the company completely changed course. Eddy Cue, Apple’s senior vice president, tweeted that they “heard” Swift, and would be paying the artists during customer’s trial period.

Boom.

The “It’s Not Me, It’s You” Apology

It all started when Alec Baldwin wanted to play a little game of “Words With Friends” before his flight took off. A flight attendant asked him to turn off his phone, and a heated exchanged followed. American Airlines said Baldwin was “extremely rude to the crew, calling them inappropriate names and using offensive language.”

Baldwin later apologized to his fellow passengers but said he would never fly American Airlines again. The airline, he said, was “where retired Catholic school gym teachers from the 1950’s find jobs as flight attendants.”

Thea Glassman is an Associate Editor at the Forward. Reach her at [email protected] or on Twitter at @theakglassman.

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

—  Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.