Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
The Schmooze

Is Pregnant Bar Refaeli in a Bikini Too Hot for Israeli TV?

It seems Bar Refaeli’s new swimwear line is just too risqué for Israeli television.

The Second Authority for Television and Radio, which controls Israeli TV and radio advertisement, deemed Refaeli’s new ad campaign for her swimsuit line with Hoodies to be too racy and inappropriate for broadcast. The authority has ordered the company to make cuts and edits, especially the closeup shots of Refaeli’s derriere and the scenes where she appears to be nude.

The Jerusalem Post reports that once those edits are made, the ad will still only air after 10 p.m. to avoid exposure to young children.

Hoodies responded to the censorship, saying the commercial was filmed in a “fun, summery atmosphere” with the blonde beauty when Refaeli, 30, was three months pregnant, and that they “regret that the Second Authority found that it hurt the public’s feelings.”

Coming soon… A baby ? & My swimwear collection BAR for @hoodiesil

A photo posted by Bar Refaeli (@barrefaeli) on

This is not the first time a Hoodies and Refaeli collaboration has resulted in controversy. A 2014 ad imagined the model in bed with Red Orbach, a mustachioed purple muppet. That ad was also only broadcast after 10 p.m. as per the The Second Authority regulations.

Image by YouTube

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

—  Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at editorial@forward.com, subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.

Exit mobile version