Introducing JCrush, the Kosher Tinder

By Anne Cohen April 4, 2014

There’s a new Jewish dating app in town. And it’s like Tinder. For Jews.

Launched about a month ago, JCrush uses similar location-tracking technology as Tinder. According to the Jewish Chronicle, the app now boasts over 5,000 users in the U.S., Israel, the U.K. and Australia.

“The global Jewish community lacked a modern tool that specifically catered to its demographic with a way to connect,” founder Sonya Kreizman, 28, told the Jewish Chronicle. “I believe that having an app at your fingertips will revolutionize the way Jewish singles meet.”

According to Kreizman — who developed the app with 38-year-old Israeli entrepreneur Itay Koren — JCrush stands out from the pack of similar dating devices because of its uniquely Jewish features.

When users view a match, they have the following options: Oy Vey! (no way) Maybe, (self-explanatory) or Crush (it’s on).

Referring to the “maybe” option, Kreizman added: “We made that because the Jewish pool is limited. It allows you to go away and think about someone and look around before deciding if you like them.”

Basically, it’s the online equivalent of your mother telling you: “Try it out. What’s the worst that can happen?”

JDate better watch its back.

Anne Cohen was the Forward’s deputy digital media editor. When she’s not looking for the secret Jewish history of Voodoo in New Orleans, or making lists about Ruth Bader Ginsburg, she writes for The Assimilator. She graduated from the Columbia Graduate School of Journalism with an M.S. magazine concentration in 2012.

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

Now more than ever, American Jews need independent news they can trust, with reporting driven by truth, not ideology. We serve you, not any ideological agenda

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

— Rachel Fishman Feddersen, Publisher and CEO