Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
The Schmooze

Best of the Super Bowl

While some of us are actually excited about the Super Bowl every year, the rest of us just look forward to the creative commercials aired during the big game.

The best part is that you don’t even have to watch any football to see them. In fact, the following spots, featuring some of our favorite Jewish celebs and Israeli products, were available for viewing online well before the first kickoff in New Orleans on Sunday.

People haven’t been able to stop taking their eyes off Israeli supermodel Bar Refaeli sucking face with nerdy-looking actor Jesse Heiman in this “smart meets sexy” 30-second commercial for Go Daddy.

Two other versions of the spot were rejected by CBS for being too indecent. Here’s one that got the ax for way too much tongue:

First, we were treated to a 1-minute long spot with funnymen Seth Rogen and Paul Rudd trying to pitch advertising ideas for Samsung’s “Next Big Thing,” but being told they couldn’t actually mention anything that has to do with the Super Bowl.

Then, the full-length ad came out, with the two not only pitching ideas for selling the Samsung Galaxy, but also trying to one-up each other in terms of star power. Sorry guys, but—as we find out at the end of the spot—neither of them can compete with a certain NBA player when it comes to being the next big thing.

We’d been looking forward to seeing what Israeli company SodaStream would come up with for its Super Bowl ad. It ended going with this one:

But, only after this original one got banned for bashing Coke and Pepsi:

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

—  Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.