Bar Rafaeli Over the Moon

Bar Rafaeli for Passionata Image by Getty Images

By Kristi Goldade September 6, 2012

Bar Rafaeli’s new photo shoot has us over the moon.

Passionata, a French lingerie company, chose the Israeli supermodel to be the face (and, of course, body) for their brand. The eclectic mix of pictures features Rafaeli as a “lunar swinger” in a “space hammock” that looks like a crescent moon. Perhaps in homage to Israel’s El Al Airlines, she posed as “the hottest stewardess ever” atop some luggage.

Though Refaeli’s tenure as Passionata girl hasn’t caused any controversy, her recent appearance in a promo video for the Israeli start-up MyCheck caused a stir, with some saying it depicted date rape.

The scene in question shows Refaeli eating poisoned cauliflower and ending up in a darkened kitchen. MyCheck’s CEO Shlomit Kugler doesn’t seem too bothered, saying, “Our aim is to entertain, not to hurt anyone’s feelings.”

Rafaeli, an investor in the company, said of the promo: “I enjoyed working on the MyCheck commercial. It was one of the funniest experiences of my life.”

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

The coming year promises to be filled with more complex and historic developments. We are entering an era where independent, fact-based Jewish journalism will be more important than ever. We need to be ready for whatever 2025 will bring, and with your help, we can be.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

— Rachel Fishman Feddersen, Publisher and CEO