Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
The Schmooze

Tricycle, Candlesticks Win Israeli Design Awards

Crossposted from Haaretz

Image by Eyal Cramer

The Industry, Trade and Labor Ministry announced yesterday the five winners of the 2011 Atir Awards for Israeli industrial design. Each year, one award is issued in each of five categories: consumer goods; tools and equipment; furniture and lighting; green/sustainable products; and concept design.

The winners were selected by a panel of judges made up of leading industrial designers and headed by Michael Ilouz, CEO of the Teva Naot shoe and accessory manufacturer.

The winner in the consumer goods category was Yetitoy, a children’s tricycle manufactured by INRAM Development & Design and designed by Yama Design. For one thing, the tricycle is a platform for various accessories, wrote the judges. “The child can enrich their wondrous world of imagery by adding accessories such as ears, horns, a saddle and more,” they wrote. In other words, this tricycle has a whole new “visual, minimalist and iconic language,” they elaborated.

Read more at Haaretz.com

A message from our Publisher & CEO Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

—  Rachel Fishman Feddersen, Publisher and CEO

With your support, we’ll be ready for whatever 2025 brings.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.