Ferris Bueller Now Drives a Honda CR-V
The Shmooze has been wondering what product would be featured in the new Superbowl ad in which Matthew Broderick is reprising his role as Ferris Bueller. Well, now that the full commercial is out online, it seems we could have guessed from Broderick’s teaser line, “How can I handle work on a day like today?”
The ad is for a car — not the sweet Ferrari 250 GT California we remember from “Ferris Bueller’s Day Off,” but something more suited to a 49-year-old actor and father of three. Broderick is hocking the Honda CR-V. And like the Ferrari, it is red.
The extended version of the commercial, already viewed on YouTube four million times, is a two minute and 24 second trip down memory lane for those of us who came of age in the 1980s, as the ad recreates many key scenes and lines from the original film — albeit with a contemporary twist.
This may just be a clever and entertaining way to sell cars, but it’s also a good way to remind us aging kids of the important lesson the mischievous Bueller/Broderick aims to teach us: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”
Watch the Full Commercial:
A message from our CEO & publisher Rachel Fishman Feddersen
I hope you appreciated this article. Before you move on, I wanted to ask you to support the Forward’s award-winning journalism during our High Holiday Monthly Donor Drive.
If you’ve turned to the Forward in the past 12 months to better understand the world around you, we hope you will support us with a gift now. Your support has a direct impact, giving us the resources we need to report from Israel and around the U.S., across college campuses, and wherever there is news of importance to American Jews.
Make a monthly or one-time gift and support Jewish journalism throughout 5785. The first six months of your monthly gift will be matched for twice the investment in independent Jewish journalism.
— Rachel Fishman Feddersen, Publisher and CEO
