Ferris Bueller Returns in Superbowl Ad
Image by Getty Images
Life moves pretty fast: It seems like just yesterday that Ferris Bueller was taking the day off. But, believe it or not, that was already 26 years ago. And now the righteous dude is back, but it’s not clear yet what he is up to this time.
A teaser video released on Thursday indicates that Matthew Broderick, now 49, will be reprising his role as Bueller in a Superbowl ad. What product will he be hocking? It’s impossible to tell from the very short snippet shown. All we see is a middle-aged Bueller/Broderick, looking bleary-eyed and wearing a white terrycloth robe, opening the curtains on a window. His one line, “How can I handle work on a day like today?” brings back memories, but isn’t too revealing.
“The devil-may-care attitude is fine for an 18-year-old sausage king of Chicago, but scheming elusiveness is somewhat less appealing in an adult,” noted NY Mag’s Vulture. “…So, what do you think a middle-aged Bueller (Bueller? Bueller?) could advertise that wouldn’t just make you feel horribly old?”
We could spend all our time until the big game feeling old and speculating…or not. After all, we’ve waited for Bueller’s next scheme since 1986, so we can surely wait until February 5 to find out what it is.
Watch the Teaser:
A message from our CEO & publisher Rachel Fishman Feddersen
I hope you appreciated this article. Before you move on, I wanted to ask you to support the Forward’s award-winning journalism during our High Holiday Monthly Donor Drive.
If you’ve turned to the Forward in the past 12 months to better understand the world around you, we hope you will support us with a gift now. Your support has a direct impact, giving us the resources we need to report from Israel and around the U.S., across college campuses, and wherever there is news of importance to American Jews.
Make a monthly or one-time gift and support Jewish journalism throughout 5785. The first six months of your monthly gift will be matched for twice the investment in independent Jewish journalism.
— Rachel Fishman Feddersen, Publisher and CEO
