Jay-Z Partners With Israeli Tech Firm
Image by Getty Images
The big Jay-Z news this week is obviously the birth of his daughter, Blue Ivy.
But employees at an Israeli tech company are probably just as excited about another development involving the rapper: He’s signed on as the spokesman for one of the start-up’s new ventures.
“There is no better face or voice that can move people to adopt a new paradigm in power delivery,” said Ran Poliakine, the CEO of the Israeli firm, Powermat Technologies, founded in 2006.
As part of the multiyear deal, Jay-Z will promote products created by Duracell Powermat, a collaboration between the Israeli company and the American battery maker. The partnership is focusing on wireless chargers for mobile devices, and is showcasing the products this week in Las Vegas.
Israeli news site Mako claims the rapper (birth name: Shawn Carter) is investing millions in the products, in addition to his promotional work.
Sounds like “mazel tovs” are in order all around.
A message from our CEO & publisher Rachel Fishman Feddersen
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse..
Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.
— Rachel Fishman Feddersen, Publisher and CEO
