Tweet #Torah to the Top

By Nathan Burstein May 11, 2011

The most-tagged topics on Twitter generally involve Justin Bieber and other celebrities, but at least for one day, the Jewish Publication Society hopes to elevate Torah into the top 10.

In honor of Shavuot, the Philadelphia-based JPS is introducing a new tool that breaks up blocks of text into Tweet-size chunks, then posts them with a #Torah hashtag. The publisher is asking supporters to post favorite chapters or verses on Twitter on June 7, just before the start of Shavuot, when Jews celebrate receiving the Torah at Sinai.

To help #Torah’s prospects, JPS is offering free e-book versions of its 1917 Tanakh to those who sign up on its Web site.

A message from our Publisher & CEO Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

The coming year promises to be filled with more complex and historic developments. We are entering an era where independent, fact-based Jewish journalism will be more important than ever. We need to be ready for whatever 2025 will bring, and with your help, we can be.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

— Rachel Fishman Feddersen, Publisher and CEO