What if Martin Luther King, Jr., Anne Frank, Matthew Shepard and Yitzhak Rabin were still alive today?

A new video from the Anti-Defamation League depicts the contributions they could have made to society and asks viewers to envision a world without hate. Produced for the ADL’s 100th anniversary and set to John Lennon’s “Imagine,” the video has gone viral with over 350,000 views on YouTube.

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Here are some viewers’ reactions on Twitter:

This video had me weeping in 20 seconds. Astonishing. Watch it. youtu.be/3KyvlMJefR4

ampmdash; Steve Silberman (@stevesilberman) March 22, 2013

Warning, you will choke up. Thanks #ADL for your work. #Imagine a World Without Hate. via @adl_national ow.ly/jhVwg @amnesty

ampmdash; Cristina Finch (@CristinaMFinch) March 21, 2013

The ADL’s critics, however, weren’t so moved:

Don’t be fooled by @adl_national’s efforts to whitewash its hateful activities facebook.com/occupyjudaism/…

ampmdash; Occupy Judaism (@OccupyJudaism) March 22, 2013

If you find @yokoono’s licensing of “Imagine” to the ADL as inexplicable as I do, tweet her at #yokoQandA and let her know.

ampmdash; Daniel Sieradski (@selfagency) March 22, 2013

While U.S. diplomats and officials tweeted support for the message:

An inspiring video by #ADL to mark its centennial. Congratulations and mazal tov @adl_national! adl.org/imagine

ampmdash; Susan Rice (@AmbassadorRice) March 20, 2013

Part of PublicDiplomacy is about reaching people. @adl_national video shows that theme in ways only video can adl.org/imagine

ampmdash; Tara Sonenshine (@TSonenshine) March 21, 2013

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