Gal Gadot is the new face of Smartwater
(JTA) — Gal Gadot is the new pitchwoman for Smartwater.
She replaces Jennifer Aniston, who held the job for 12 years.
The Israeli model and actress will appear in video clips set to run on social media and be featured prominently in other media, including the Times Square sign in New York City, Variety reported last week. She also will appear in the brand’s first-ever television commercial.
“You will see her in a lot of different places,” Celina Li, vice president of water for Coca-Cola North America, told Variety. “And in the real world as well.”
Gadot announced the new alliance in a post on Instagram, which included a photo showing her about to sip from a Smartwater bottle.
Gadot “embodies what our consumer is looking for, and what Smartwater stands for. She takes a smart approach to well-being, physical, mental, across different moments of her life,” Li said.
Gadot has been a global brand ambassador for Revlon since 2018.
The sequel to Gadot’s blockbuster film “Wonder Woman” is set to open later this year.
The post Gal Gadot is the new face of Smartwater appeared first on Jewish Telegraphic Agency.
A message from our CEO & publisher Rachel Fishman Feddersen
I hope you appreciated this article. Before you move on, I wanted to ask you to support the Forward’s award-winning journalism during our High Holiday Monthly Donor Drive.
If you’ve turned to the Forward in the past 12 months to better understand the world around you, we hope you will support us with a gift now. Your support has a direct impact, giving us the resources we need to report from Israel and around the U.S., across college campuses, and wherever there is news of importance to American Jews.
Make a monthly or one-time gift and support Jewish journalism throughout 5785. The first six months of your monthly gift will be matched for twice the investment in independent Jewish journalism.
— Rachel Fishman Feddersen, Publisher and CEO
