Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Breaking News

Neo-Nazi Casting Call ‘Not Authorized,’ Says Cadillac

General Motors’s Cadillac brand on Saturday disavowed a casting notice that called for an “alt-right (neo nazi)” role in a Cadillac commercial amid a storm of outrage on social media.

The casting notice, circulated on Twitter and Facebook, said an agency was looking for “any and all real alt-right thinkers/believers” and indicated the call was for a Cadillac advertisement to be filmed later this month.

The “alt-right” is a loose grouping characterized by a rejection of mainstream politics that includes neo-Nazis, white supremacists and anti-Semites. The grouping came to the fore during the U.S. presidential election.

Cadillac officials said on Saturday the brand:

did not authorize or approve a casting notice for an ‘alt-right (neo-nazi)’ role in a commercial. We unequivocally condemn the notice and are seeking immediate answers from our creative agency, production company and any casting companies involved.

It was not clear on Saturday who initiated the call. A copy of the notice online said it came from Casting Networks Inc, which has offices in New York and Los Angeles.

The notice also calls for “real current or retired military people,” as well as “real Olympian runner/cyclist” and “real taxi driver.”

Another version of the casting call posted on social media described the planned “Cadillac – Real People” commercial as a “beautifully artistic spot that is captureing (sic) all walks of life in America. Standing together as a union. This is not meant to be offensive in any way. Just a representation of all sides.”

— Reuters

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

—  Rachel Fishman Feddersen, Publisher and CEO

With your support, we’ll be ready for whatever 2025 brings.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.