SodaStream Will Sell Some of PepsiCo’s Brands On a Test Basis
Soda machine maker SodaStream International Ltd said it would sell some of PepsiCo Inc’s brands through its soda machines on a test basis later this year.
SodaStream shares surged almost 19 percent to $25.15 in afternoon trading on Friday.
The Israeli company was not currently in talks with Pepsi for a broader agreement, it said in a regulatory filing.
The company did not specify which of PepsiCo’s brands would be part of the test. PepsiCo’s soda brands include Mountain Dew, and 7Up.
The deal was first reported by online newsletter Beverage Digest.
PepsiCo was not immediately available for comment.
A message from our CEO & publisher Rachel Fishman Feddersen
I hope you appreciated this article. Before you move on, I wanted to ask you to support the Forward’s award-winning journalism during our High Holiday Monthly Donor Drive.
If you’ve turned to the Forward in the past 12 months to better understand the world around you, we hope you will support us with a gift now. Your support has a direct impact, giving us the resources we need to report from Israel and around the U.S., across college campuses, and wherever there is news of importance to American Jews.
Make a monthly or one-time gift and support Jewish journalism throughout 5785. The first six months of your monthly gift will be matched for twice the investment in independent Jewish journalism.
— Rachel Fishman Feddersen, Publisher and CEO