SodaStream Will Sell Some of PepsiCo’s Brands On a Test Basis

Image by Getty Images

By Reuters October 24, 2014

Soda machine maker SodaStream International Ltd said it would sell some of PepsiCo Inc’s brands through its soda machines on a test basis later this year.

SodaStream shares surged almost 19 percent to $25.15 in afternoon trading on Friday.

The Israeli company was not currently in talks with Pepsi for a broader agreement, it said in a regulatory filing.

The company did not specify which of PepsiCo’s brands would be part of the test. PepsiCo’s soda brands include Mountain Dew, and 7Up.

The deal was first reported by online newsletter Beverage Digest.

PepsiCo was not immediately available for comment.

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

The coming year promises to be filled with more complex and historic developments. We are entering an era where independent, fact-based Jewish journalism will be more important than ever. We need to be ready for whatever 2025 will bring, and with your help, we can be.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

— Rachel Fishman Feddersen, Publisher and CEO