Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Breaking News

Indian Clothing Store Named for Hitler

The owners of a men’s clothing store in the Indian state of Gujarat are being urged to change the name from Hitler.

The store in Ahmedabad is named for one of the proprietor’s grandfather, whose nickname was Hitler, the Times of India reported. He reportedly was called Hitler “because of his strict nature,” according to the newspaper.

Shop owner Rajesh Shah said he would be willing to change the name if he was compensated for his expenses in registering the store’s name, purchasing signage and business cards, and advertising. Shah said he did not know about Hitler’s history, except that he was a strict man, until he started researching it on the Internet.

Jews from the local synagogue visited the store Sunday to express concern over its name, according to the Indian Express newspaper.

Jewish community members told both newspapers that they believe the owners are not as ignorant of the history of Hitler as they say they are.

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

—  Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.