Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Breaking News

Italians Probe Hitler Portrait on Wine Label

A public prosecutor in Italy has opened an inquiry after a vacationing Jewish-American couple complained about wine with a picture of Adolf Hitler on the label for sale in a shop near Verona.

The Forward wrote about the Hitler and Mussolini wines in 2010.

Verona prosecutor Mario Giulia Schinaia has opened an investigation into whether this constitutes “apology for fascism,” according to the Italian news agency ANSA.

“The only crime that could be currently attributable to this is that of apologizing for fascism,” he told the news agency. “At this point though it would be opportune to invent the crime of human stupidity. We see that to make money all roads are followed, even those that go against culture and people’s conscience.”

Italy made apologizing for fascism a crime in 1952.

ANSA identified the Americans as Matthew and Cindy Hirsch, from Philadelphia. Cindy Hirsch is the daughter of a Holocaust survivor.

The couple told the news agency that they were “shocked” when they saw the wine on display. They reportedly questioned the store manager, who told them it was only history “like Che Guevara.”

The wine in question is part of the so-called “Historical Line” of the Lunardelli winery, which began selling wine with labels showing controversial historical figures since the mid-1990s. Other figures pictured on labels include Italy’s fascist dictator Benito Mussolini and Soviet chief Joseph Stalin. Some labels also feature Britain’s World War II leader Winston Churchill.

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

—  Rachel Fishman Feddersen, Publisher and CEO

With your support, we’ll be ready for whatever 2025 brings.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.