Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Breaking News

Actresses Erased From Jerusalem Movie Ad

Two actresses have been axed from advertisements for the Israeli movie “The Dealers,” displayed on billboards in Jerusalem – just months after hundreds of people participated in rallies in the capital to protest the exclusion of women from the public domain.

Other ads for the film – a comedy about friends from Jerusalem looking for a way to make money – feature four men and two women.

As a result of the exclusion, some protesters have threatened to boycott the movie, which opened Thursday. United King said the company that operates the billboards had asked for the actresses – Yuval Scharf and Michal Gavrielov – to be removed from the ad. The company, Zohar Hutzot, denied the accusation, saying, “We advertise whatever the advertisers want us to.”

United King said in a statement: “Unfortunately, the censorship of women’s images from billboards is the result of a decision we consider unacceptable, and is not in our interest. In the past two years we have unsuccessfully struggled against this unacceptable directive.”

For more, go to Haaretz.com

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

—  Rachel Fishman Feddersen, Publisher and CEO

With your support, we’ll be ready for whatever 2025 brings.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.