Evelyn Lauder Dies, Led Pink-Ribbon Campaign
Evelyn Lauder, who pioneered the pink ribbon as the symbol of breast cancer awareness, has died.
Lauder, the daughter-in-law of cosmetics queen Estee Lauder, died of ovarian cancer Saturday at her home in Manhattan. She was 75.
Lauder was married to Leonard Lauder, the oldest son of Estee and chairman emeritus of the makeup corporation. Ronald Lauder, another of Estee?s sons, is the current chairman of the company and the president of the World Jewish Congress.
Diagnosed with breast cancer in 1989, Evelyn Lauder became an advocate for breast cancer research. She created the pink ribbon campaign and founded the Breast Cancer Research Foundation, which has raised some $350 million. She was diagnosed with ovarian cancer in 2007.
Lauder and her parents fled Vienna in 1938 and spent two years in England before moving to New York. She met her husband on a blind date, according to The New York Times.
Lauder rose to senior corporate vice president and head of fragrance development worldwide in the Estee Lauder corporation.
A message from our CEO & publisher Rachel Fishman Feddersen
I hope you appreciated this article. Before you move on, I wanted to ask you to support the Forward’s award-winning journalism during our High Holiday Monthly Donor Drive.
If you’ve turned to the Forward in the past 12 months to better understand the world around you, we hope you will support us with a gift now. Your support has a direct impact, giving us the resources we need to report from Israel and around the U.S., across college campuses, and wherever there is news of importance to American Jews.
Make a monthly or one-time gift and support Jewish journalism throughout 5785. The first six months of your monthly gift will be matched for twice the investment in independent Jewish journalism.
— Rachel Fishman Feddersen, Publisher and CEO