There’s Jews for Obama, Rabbis for Obama, and now in the seemingly never-ending quest to address every possible demographic, there’s Jewish Moms for Obama. More specifically, it’s an Orthodox Jewish mom, who lived in Israel during the Second Intifada and the start of the Iraq War and now lives in Cambridge, Mass. with her husband and two kids.

Janette Hillis-Jaffe is the driving force behind the new http://www.JewsObamaIsrael.com Web site and video designed to make other Jews feel more comfortable about the Democratic presidential candidate.

Hillis-Jaffe, who says she was offended by the Swift Boating of Sen. John Kerry in 2004, wanted to do something to sway undecided voters, and conservative voters in particular. After researching Obama’s position on Israel and many of the rumors about his religion, Hillis-Jaffe wanted to set the record straight.

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“I’m in a position that I may help people feel more comfortable with him,” she told the Forward.

In the video, Hillis-Jaffe talks directly to the camera while in a playground. She tells her own story of being on the frontlines of the war on terror.

“Two buses and two cafes were blown up within minutes of our home,” she says in the video.

If people don’t feel familiar or comfortable with Obama, who looks more trustworthy that “a nice Jewish mother with two kids?” she asks.

She says she wants “real peace and real security for Israel.”

Hillis-Jaffe wrote the script herself, but it was a collaborative effort. A professional documentary maker filmed and edited the 2-minute 29-second segment. A Web marketing expert helped do the promotional materials and Web site. And a journalist helped with a news release.

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