Life

Some Ivanka Trump Clothes Rebranded ‘Adrienne Vittadini’

Ivanka for less. Image by Getty Images

By Phoebe Maltz Bovy April 25, 2017

Feeling confident your closet is Ivanka-free? You may need to think again: At The Business of Fashion, Lauren Sherman reports that discount store Stein Mart is “selling Ivanka Trump garments relabeled as Adrienne Vittadini Studio.” What gives?

As Sherman writes, the label-switching (which is a thing, apparently? that’s allowed?!) comes down to two possibilities. The first is the obvious: “According to a source within Stein Mart, the retailer has received negative feedback from customers regarding Ivanka Trump product, with one customer spitting on a blouse in front of a cashier before storming out of a store.”

The other possibility: affordability isn’t chic: “It could be argued that [parent company] G-III was simply looking to protect the Ivanka Trump brand from being associated with a discount retailer.”

Populism indeed.

Phoebe Maltz Bovy edits the Sisterhood, and can be reached at [email protected]. She is the author of “The Perils Of ‘Privilege’”, from St. Martin’s Press. Follow her on Twitter, @tweetertation

Phoebe Maltz Bovy is a former editor of the Sisterhood blog at the Forward. Her writing has appeared in several publications, including The New Republic and The Atlantic. Her book, “The Perils of ‘Privilege,’” was published by St. Martin’s Press in March 2017. She has a PhD in French and French Studies from New York University, and has read a lot of 19th century French Jewish newspapers for a 21st century American.

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