Life

2016: The Year the Food Movement Died

A sign in a New York City Whole Foods. Image by Phoebe Maltz Bovy

By Phoebe Maltz Bovy December 30, 2016

For a good few years, I felt guilty whenever I bought an out of season vegetable. I’d look on packages of dumpling wrappers to see which ones didn’t have preservatives. And I find myself… not really doing any of this anymore.

In the Baffler, Heather Havrilesky takes on upscale foodie preciousness. It’s a great piece, and one that draws unexpected connections between gourmet (that is, pre-sanctimonious yuppie food culture, imported luxury ingredients, amoral schmanciness) with the newer thing where rich people and not-rich over-spenders feel like eating local (and knowing who Michael Pollan is) is the be-all and end-all of being a good person. And she hones in on the essential:

“[T]here’s scant evidence that the vogue for artisanal cuisine has produced anything close to a more just, affordable, and robust food economy. If anything, it has driven our already class-segmented food system into still greater polarities, with privileged access to rabbit larb and Japanese uni at the upper end of the spectrum, and a wasteland of overprocessed, cheap, and empty slop at the other.”

It’s a damning critique, and a fair one, but one that strikes me as… how to put this? As a problem that is in the process of solving itself.

“Leafy greens offer fiber!” Image by Phoebe Maltz Bovy

I’ve long thought the obsession with where food comes from was a bit silly. And as Ginia Bellafante points out, it’s long been super hypocritical – everyone’s eating junk food but it’s only condemned when poor people are the ones doing so. But there’s something particularly outrageous now about the very notion that activism would manifest itself as restricting one’s asparagus purchases to springtime. As the debate rages on among the well-meaning posh and pale over whether safety pins should be worn in solidarity with immigrants and people of color, just think where one would have to rank the decision between organic kale and locally-grown chard.

It’s not, to be clear, that our OMG FASCISM times have rendered labor, health, or environmental concerns obsolete. Hardly! Rather, it’s that obsessing over individual consumption choices, choices based on (often flawed) guesswork about what the ethical choice even is, is so plainly not the best use of liberals’ time or energy.

Phoebe Maltz Bovy edits the Sisterhood, and can be reached at [email protected]. Her book, The Perils of “Privilege”, will be published by St. Martin’s Press in March 2017.

Phoebe Maltz Bovy is a former editor of the Sisterhood blog at the Forward. Her writing has appeared in several publications, including The New Republic and The Atlantic. Her book, “The Perils of ‘Privilege,’” was published by St. Martin’s Press in March 2017. She has a PhD in French and French Studies from New York University, and has read a lot of 19th century French Jewish newspapers for a 21st century American.

A message from our Publisher & CEO Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

The coming year promises to be filled with more complex and historic developments. We are entering an era where independent, fact-based Jewish journalism will be more important than ever. We need to be ready for whatever 2025 will bring, and with your help, we can be.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

— Rachel Fishman Feddersen, Publisher and CEO