Kosher Shades of Grey
By Debra Nussbaum Cohen June 12, 2012
As The New York Times magazine recently noted in a mini-article titled “50 Shades of Oy Vey,” the popular romance novel “Fifty Shades of Grey” has been, shall we say, a hit in the Orthodox Jewish world, with its tale of erotic submission.
Gavriel, owner of the website Kosher Sex Toys, has gotten requests for the fetish-filled book, and has seen “a spike in sales of some of the BDSM (for bondage, discipline, sadism and masochism) items we have on the site” since it was published, he told The Sisterhood.
“I wonder if since frum people are more restricted and “square” in their public lives there may be more of a need to ‘step out of line’ in their private lives,” he said. “Especially with a spouse when there is absolutely nothing wrong with it from a religious perspective.”
His business has been far more successful than he had anticipated, when he started it in September. He began selling a dozen or so different vibrators and other mainstream sex aids, marketed to married couples who wouldn’t be comfortable shopping at, say, Babeland. Then the special requests started to come in, and have continued as the number of orders have increased to as many as “in the low hundreds” a month.
Now Gavriel carries 189 different types of vibrators, dozens of different whips (“Do you prefer rubber or leather, Mr. Grey?”), paddles, restraints and other kinky playthings — all to people from the communities that filled Citifield for the May 20 rally against the internet, known as “the asifa.”
Though the rally called for religious Jews to quit the Internet entirely, presumably because of sites like KosherSexToys.net, it hasn’t made a dent in his business, said Gavriel, whose wife doesn’t want him using their family name.
“Sales and traffic [to the site] haven’t slowed down at all,” Gavriel told The Sisterhood. “It’s not had any effect. I don’t think anybody is going to actually stop going online. The people who didn’t previously go on still won’t.”
Gavriel, 27, has been married for 5 years and is “in sales” by day, he said, declining to be more specific. He lives with his wife and child in Lakewood, N.J., home to a large Haredi community centered around Beth Midrash Govoha.
His customers are located “anyplace there is a big concentration of frum people,” from Brooklyn to Cleveland to L.A., and he’s had a few orders from Jerusalem.
“People buy the weirdest stuff. We sell a lot of S&M stuff to people in Brooklyn. Paddles, whips, you name it.”
While it might seem surprising to people outside of the Haredi community, Gavriel says that it makes perfect sense that Orthodox Jews would enjoy sex toys as much as anyone else. “Just because you believe certain things doesn’t change what people get turned on by. People have all kinds of weird fetishes, all kinds of weird stuff.”
In fact, because so much of Haredi Jewish life is dictated by religious rules and regulations, it may make community members more inclined to be adventurous in the boudoir.
“When everything you’re always doing has all these rules, when you’re married it makes the bedroom a place to be crazy.”
His current challenge is filling the lingerie section of his site. Because he won’t show models with any of the products, the section now just shows a handful of high-heeled shoes and thigh-high stiletto boots. His clientele doesn’t want to see pictures of people using the sex toys, he says. And he hasn’t found any manufacturer’s pictures of sexy lingerie without showing a woman wearing it.
“I’ve tried downloading the catalogs and blurring out the model, but it hasn’t worked. I’ve tried taking pictures of the lingerie without models wearing it, but without a person it looks like string. I’m still working on it,” he said.
A message from our CEO & publisher Rachel Fishman Feddersen
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse..
Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.
— Rachel Fishman Feddersen, Publisher and CEO
