A Contest for ‘Cool Mamalahs’
Self-promotion comes in many forms.
This year, six Jewish ladies who call themselves the “Cool Mamalahs” have pooled their talents to create the Call-Your-Mother Gift Box Giveaway, a Mother’s Day contest to celebrate Jewish women (and a convenient, albeit cute, way for the Cool Mamalahs — a group of artists, writers, performers and entrepreneurs — to peddle their wares).
To enter the contest, one must be willing to tell ModernTribe.com’s blog and all of the Internet-surfing world about the fabulousness of his or her mom (or grandma, sister, aunt, cousin or friend). The winning answer snags the gift box worth more than $150; the prize includes a “A Fistful of Lentils,” the Sephardic cookbook by Jennifer Felicia Abadi; Lisa Alcalay Klug’s amusing book “Cool Jew: The Ultimate Guide for Every Member of the Tribe,”, as well as holiday music CDs and Jewish-themed art.
The advertising campaign, er, contest is the brainchild of Jennie Rivlin Roberts, who founded the online Judaica store ModernTribe.com, and Alcalay Klug. The pair coordinated similar contests for Passover and Purim.
Mothers Day is May 10.
2009/04/call-your-mother-gift-box-giveaway.html
A message from our CEO & publisher Rachel Fishman Feddersen
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.
We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.
If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.
— Rachel Fishman Feddersen, Publisher and CEO
