Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Israel News

Racy Pics Make Rapper Blush

For those who can’t decide which is more provocative — pornographic bible cartoons or a rapper who calls himself The Jewish Jesus Freak — a recent dustup may help lead to an answer.

50 Shekel — a former Orthodox Jew who announced in June that he had become a Jew for Jesus after, among other things, watching Mel Gibson’s “The Passion of the Christ,”— has slammed hipster magazine Heeb for featuring racy drawings of the “ten sexiest scenes from the Bible” in its most recent issue.

Heeb’s pictorial, which is included the magazine’s fall 2005 “sex” issue, shows “dirty pictures from the Holy Scriptures” that graphically illuminate the fullest possible meaning of such biblical passages as, “King Solomon… gave the queen of Sheba everything she wanted and asked for.” The issue also includes an article about Israel’s only S&M club, a photo of D-lister Corey Feldman as a centerfold and an interview with comedian Sarah Silverman, who graces the cover holding up a white sheet that has a strategically placed hole.

On his Web Site earlier this week, 50 Shekel (né Aviad Cohen) asserted that “Heeb magazine is what happens when unsaved Jews aren’t saved.” He urged fans to register their outrage with stores that carry the magazine, including Barnes & Noble and Tower Records. Ingram, the country’s largest magazine distributor, already has insisted that all copies of the current issue be sealed in plastic before shipment to Barnes & Noble, according to the New York Post.

50 Shekel’s stage name is a takeoff on the hit rapper 50 Cent, whose 2003 song “In da Club” inspired Shekel’s first song, “In da Shul.” Heeb had promoted Cohen in its pages, but when the performer announced his love for Jesus, the magazine told the Forward, “This is indeed a sad day in the world of Jewish parody rap.”

Joshua Neuman, Heeb’s editor-in-chief, did not respond personally to the Forward’s request for comment on Heeb’s controversial pictorial, but he did respond by proxy.

“I find nothing wrong with it,” said his mother, Janet Neuman, who called the Forward at her son’s request. “I am giving my Jewish mother’s stamp of approval.”

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

—  Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.