Left: Pistachio maamoul from Mansoura bakery. Right: Forward writer Sam Lin-Sommer eats a date maamoul.

By Sam Lin-Sommer, Matthew LitmanMarch 21, 2024

There are a lot of things to love about Purim, the holiday that raucously commemorates Jews’ victory over the villainous Haman in ancient Persia. But in my view, ubiquitous boxes of dry, crumbly strawberry and poppy hamantashen are not something to celebrate.

So this year, I set out across New York City’s Jewish galaxy to find some more interesting Purim desserts. Boy, was it a successful quest: I dug into an Israeli baker’s remix of a French plum tart, a storied Syrian-Egyptian baking family’s ode to Turkish pistachios, and a hamantash as Japanese as it is Jewish.

@jdforward1 #Purim food is so much more than good ole’ hamamtaschen. Add these 7 treats to your celebration this year wherever you are! Thanks to Mansoura, @Michaeli Bakery and @Breads Bakery for letting us visit!! #jewish #jewishtiktok #jewishfood #bakery #nyc #newyork #goodfood #ConSantanderConecto ♬ Aesthetic – Tollan Kim

Mansoura Bakery, 515 Kings Highway, Brooklyn

I started at Mansoura in Brooklyn’s deep South— a Purim gold mine. It’s a Syrian-Egyptian kosher bakery that’s been around since 1961. Before they opened their Brooklyn storefront, the Mansouras’ ancestors had been baking in Syria and Egypt since the 1700s. 

Forwarding the News

Thoughtful, balanced reporting from the Forward and around the web, bringing you updated news and analysis each day.

Terms(Required)

I agree to the Forward's Terms of Service and Privacy Policy

Email(Required)

David Mansoura said that for Purim, Sephardic Jews around the bakery’s Gravesend neighborhood love their ma’amoul. These are decorative cookies, usually filled with dates or nuts and topped with powdered sugar, that are eaten on holidays throughout the Arab world — the owners mentioned to me that they’re also getting some traffic for Ramadan. 

At Mansoura, ma’amoul run $24 for a box of 12. The bakery ships their delicacies all over the world, and everything is viewable in their online catalog.

For the pistachio ma’amoul, Mansoura uses freshly ground Turkish pistachios. The attention to detail shows: inside the spiral-shaped cookie is a green filling that is simultaneously heady, vegetal, and sweet — unlike anything I’ve ever tasted. The date ma’amoul look like little frosted donuts, but they’re actually crispy on the outside. The thin shell yields to a sweet, jammy date paste — it’s delightful.

Mansoura also makes these yummy baklava almond fingers. They don’t sell them as a Purim specialty, but in Turkey and Greece, Jews eat a similar cookie for the holiday that they call Haman’s Fingers, so you can buy some of these if you’re looking for another way to stick it to the Purim villain we all love to hate.

Breads Bakery, 18 E. 16th St., Manhattan

Breads, founded in Union Square in 2013 by Gadi Peleg and Israeli-Danish baker Uri Scheft, now has five locations across Manhattan. They’re known for sandwiches, challah, and rugelach, but also make some interesting Purim desserts. I was drawn to their matcha Hamantashen, which has a mellow, grassy green tea flavor, and looks pretty cool, too. 

And if you want to celebrate Purim like a Parisian, you can pick up some of Breads’ palmiers, which French Jews say symbolizes Haman’s ears. They’re crispy and buttery and flavored with cinnamon. I totally did not eat the entire bag in one sitting.

Michaeli Bakery, 115A Division St. and 401 E. 90th St., Manhattan

My last stop was Michaeli, an innovative Israeli-style shop that’s been around since 2019. I set out on this quest to find alternatives to hamantashen, but Michaeli’s hamantashen are alternatives in their own right.

The owner, Adir Michaeli, makes a Purim galette — essentially, a fruit tart in the triangle shape of a traditional hamantashen, which of course are also supposed to represent the enemy’s ears. The plums give it a sweet and sour flavor and the crust is super moist and buttery. It’s basically eating a fine French pastry with a Jewish holiday twist. In other words, completely delicious.

And if you’re a tahini fan like me, you’ll love Michaeli’s halvah hamantashen. They’re made with a halvah custard and halvah chunks and drizzled with tahini for an earthy, creamy bite.

Did we miss your favorite Purim treat? Send tips for where to buy them (or recipes for how to make them) to [email protected], subject line “Not Hamantashen,” and we’ll check it out for next Purim.

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

The coming year promises to be filled with more complex and historic developments. We are entering an era where independent, fact-based Jewish journalism will be more important than ever. We need to be ready for whatever 2025 will bring, and with your help, we can be.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

—  Rachel Fishman Feddersen, Publisher and CEO

With your support, we’ll be ready for whatever 2025 brings.

$36 $500

$120 $180 Other amount