Christmas-Themed Hummus? Sabra’s Got Yule Covered.
Image by Jonathan Zacks
For the low, low price of $6.49, centuries of Christian hegemony can collide with the delightful discussion of ‘is hummus really Jewish?’ in the form of Christmas-packaged classic Sabra hummus.
Yes, that’s right. Sabra Dipping Company, a hummus manufacturer whose products are sold in Walmart and Target, is now offering its own holiday design. Unlike the 2016 Sabra holiday hummus debacle, in which all Sabra hummus was recalled due to concern over a listeria outbreak, people of all religions and nationalities will be able to feast on holiday hummus and not die.
For everyday purchasers of Sabra hummus, which The Influenster called ‘great to eat with chips,’ the unobtrusive mistletoe suddenly decorating those holiday-sharing-size plastic containers might incite a romantic moment. So the hummus argument, serving as a fun proxy for questions about whether the state of Israel deserves to exist, can now be had over bowls of chickpea dip and chips.
Some quick research has revealed that there is no other brand manufacturing any sort of holiday hummus, though the Internet and Pinterest offer oodles of homemade holiday hummus recipes.
Representatives from Sabra did not respond to a request for comment.
Shira Feder is a writer. She’s at [email protected] and @shirafeder
A message from our CEO & publisher Rachel Fishman Feddersen
I hope you appreciated this article. Before you move on, I wanted to ask you to support the Forward’s award-winning journalism during our High Holiday Monthly Donor Drive.
If you’ve turned to the Forward in the past 12 months to better understand the world around you, we hope you will support us with a gift now. Your support has a direct impact, giving us the resources we need to report from Israel and around the U.S., across college campuses, and wherever there is news of importance to American Jews.
Make a monthly or one-time gift and support Jewish journalism throughout 5785. The first six months of your monthly gift will be matched for twice the investment in independent Jewish journalism.
— Rachel Fishman Feddersen, Publisher and CEO
