For The First Time On The Market, Introducing Shmura Matzo Coffee
Image by Screenshot
If you’re observant, everything on Passover — from ketchup to coffee — requires special certification, which is bad news for people who just can’t start their day without that rejuvenating cup of java.
In 2007 the Orthodox Union, that eminent Kosher institution tasked with certifying goods as kosher, declared coffee not automatically fit for Passover consumption.
So, like everything on Passover, coffee is…complicated.
But now, for the first time ever, shmura matzo coffee is on the market. Manufactured by the most rigorous of religious standards, with constant supervision in every step of its creation, even the most scrupulous Passover-observer will be able to partake. Sure, you might be paying a premium for the certification on the label, and sure, it’s only available in Israel, so you might have to ship it to your place of residence, but at least your religious observance will be unimpeachable.
Unless you want to add some creamer. Then you might be in trouble again.
Shira Feder is a writer for the Forward. You can reach her at feder@forward.com
A message from our CEO & publisher Rachel Fishman Feddersen
I hope you appreciated this article. Before you move on, I wanted to ask you to support the Forward’s award-winning journalism during our High Holiday Monthly Donor Drive.
If you’ve turned to the Forward in the past 12 months to better understand the world around you, we hope you will support us with a gift now. Your support has a direct impact, giving us the resources we need to report from Israel and around the U.S., across college campuses, and wherever there is news of importance to American Jews.
Make a monthly or one-time gift and support Jewish journalism throughout 5785. The first six months of your monthly gift will be matched for twice the investment in independent Jewish journalism.
— Rachel Fishman Feddersen, Publisher and CEO
