Russ & Daughters Makes Twitter Top 10 List
Image by Courtesy of Russ & Daughters
By Liza Schoenfein November 8, 2017
Twitter just released a list of the New York City restaurants that were most tweeted about in 2017 — and Jewish appetizing icon Russ & Daughters (@LoxPopuli) is No. 3.
That the 103-year-old stalwart has been embraced so thoroughly by social media is not entirely surprising. Owners Josh Russ Tupper and Niki Russ Federman, first cousins and the fourth generation of Russes to run the business, are aces at striking a balance between traditional and modern. In the past few years they’ve expanded beyond the smoked fish emporium on East Houston Street, opening two restaurants: Russ & Daughters Café on Orchard Street and Russ & Daughters at the Jewish Museum on Fifth Avenue.
Another New York institution, Danny Meyer’s Union Square Café (@UnionSquareCafe), made No. 1 on Twitter’s list. (Another of Meyer’s restaurants, Marta, is No. 8.)
Interestingly, the number of Twitter followers a restaurant has doesn’t necessarily influence how often people are tweeting about it. If it did, Momofuku (@momofuku), which has a whopping 96,700 followers, would have taken the top spot. Union Square Café has 8,571. And Dan Barber’s acclaimed Blue Hill (@BlueHillFarm), which made the list at No. 6, has 19,600 followers.
There are more than 100 million tweets a month globally about food, according to Twitter.
Today’s announcement also included a list of the most tweeted food emojis of 2017, and, alas, the bagel was not among them.
Liza Schoenfein is the food editor of the Forward. Contact her at schoenfein@forward.com or on Twitter, @LifeDeathDinner
A message from our CEO & publisher Rachel Fishman Feddersen
I hope you appreciated this article. Before you move on, I wanted to ask you to support the Forward’s award-winning journalism during our High Holiday Monthly Donor Drive.
If you’ve turned to the Forward in the past 12 months to better understand the world around you, we hope you will support us with a gift now. Your support has a direct impact, giving us the resources we need to report from Israel and around the U.S., across college campuses, and wherever there is news of importance to American Jews.
Make a monthly or one-time gift and support Jewish journalism throughout 5785. The first six months of your monthly gift will be matched for twice the investment in independent Jewish journalism.
— Rachel Fishman Feddersen, Publisher and CEO
