Katz’s Wins in a Battle of the ‘Reuben Orgasm’
Katz’s Deli is the one and only Katz’s in town — and don’t you forget it.
The 125-year-old deli recently won a legal battle against a food truck called “Katz & Dogz,” arguing that the moniker was an attempt to co-opt the famed-restaurant’s name.
“It has taken over a century of dedication, hard work and consistent customer satisfaction for Katz’s Deli to become famous,” the trademark-infringement suit said. The $1 million lawsuit argued that appropriating the iconic name would ultimately lead customers to confuse the truck with Katz’s Deli and lead people to believe they were associated.
The truck also had to drop its motto, “Are you ready for the Reuben Orgasm?” which the lawsuit asserted was a reference to a famous scene shot at the deli in the movie “When Harry Met Sally.”
The truck is now going by the decidedly less exciting name, “Deli & Dogs.”
A message from our CEO & publisher Rachel Fishman Feddersen
I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.
At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse.
Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.
— Rachel Fishman Feddersen, Publisher and CEO
