Roadside Gourmet: Schmuck With a Truck
Schmuck With a Truck
Los Angeles, Calif.
What to Order: Oy Vey Wrap
Matthew Koven moved from Manhattan to West L.A. as a deli evangelist, hoping to bring some of that good old-fashioned corned beef on rye to young Angelenos. Criss-crossing the city with a van full of roast beef and deli meats is no easy job. “You gotta be a schmuck to do this,” Koven told JTA in May. He specializes in traditional fare with flair — like the Oy Vey Wrap, a succulent roast-beef-and-potato Shabbat dinner stuffed into a tortilla, and a Reuben sandwich called “Fiddler on the Reuben.” The Schmuck Truck’s menu is enormous, offering muffins and egg sandwiches for breakfast. And don’t worry: You can get a bagel and lox here, too. Just ask for “The Tenth Commandment.”
Check out our round up of Jewish and Kosher food trucks from around North America.
A message from our CEO & publisher Rachel Fishman Feddersen
I hope you appreciated this article. Before you move on, I wanted to ask you to support the Forward’s award-winning journalism during our High Holiday Monthly Donor Drive.
If you’ve turned to the Forward in the past 12 months to better understand the world around you, we hope you will support us with a gift now. Your support has a direct impact, giving us the resources we need to report from Israel and around the U.S., across college campuses, and wherever there is news of importance to American Jews.
Make a monthly or one-time gift and support Jewish journalism throughout 5785. The first six months of your monthly gift will be matched for twice the investment in independent Jewish journalism.
— Rachel Fishman Feddersen, Publisher and CEO