Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Fast Forward

In San Francisco, a kosher baker offers convicts a second chance

At San Francisco’s Frena Bakery, Jewish thought doesn’t just dictate the ingredient of its doughs.

It also inspired owner Issac Yosef to make it a place of second chances for the formerly incarcerated, he revealed in an interview on the podcast Ear Hustle.

At Frena, an Israeli bakery whose delectables are inspired by Yosef’s grandfather Moshe who fled from Iraq to land of milk and honey, Yosef has hired more than two dozen ex-convicts shortly after their release from prison.

“The first fundamental rule in Judaism is that everybody deserves a second chance. It doesn’t matter what you did,” Yosef said on the podcast. “If you regret and you change your ways, you deserve a better chance, a second chance, you know?

One such employee is Carlos Flores, who spoke with Yosef on the podcast. Flores, locked up since he was a teenager, spent 23 years behind bars on a murder charge.

Finding employment after release is one of the biggest hurdles prisoners face when they re-enter society. According to the Prison Policy Initiative, former prisoners face a 27% higher unemployment rate than the general population.

“You can’t judge people for things they did when they were young,” Yosef said. “Or they were in the heat of the moment and nobody stopped them. If nobody stopped us, most of us would go to jail, too. You know? Many times.”

“As Jews, kosher is not just the food, it needs to be everything,” Yosef added. “The way you conduct business, the way you treat your workers. Kosher is a way of life. I can’t just eat kosher and also be a bad person. It’s everything.”

A message from our Publisher & CEO Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

—  Rachel Fishman Feddersen, Publisher and CEO

With your support, we’ll be ready for whatever 2025 brings.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.