Bloomberg Groups Will Spend Millions On Digital Ads For Democratic Candidates
Michael Bloomberg Image by Getty Images
Two groups backed by former New York mayor Michael Bloomberg gave millions to Democratic online ads, becoming the largest digital investment ever by a Democratic nonprofit, Axios reported.
Everytown for Gun Safety and Bloomberg’s Independence USA PAC donated $10 million to online ads to ensure Democrats win control of the House in the midterms. Everytown has now spent more than other large Democratic nonprofits, including the House Majority PAC, according to sources familiar with ad spending this election cycle.
In the works since June, the ads began in September and will continue running through election day, according to Axios. They targeted 24 districts and 5 million voters, bringing up issues like gun control and the Republican tax plan.
“With digital ads, it is imperative that we grab the viewer immediately, but that’s less essential in the context of a TV ad,” Howard Wolfson, longtime Democratic strategist now with Bloomberg Philanthropies, told Axios.
Bloomberg, a Jewish billionaire who has sparked speculation of running for president in 2020, is expected to pass the $100 million mark in Democratic donations. His main focus has been making sure Democrats win House seats.
Alyssa Fisher is a news writer at the Forward. Email her at fisher@forward.com, or follow her on Twitter at @alyssalfisher
A message from our CEO & publisher Rachel Fishman Feddersen
I hope you appreciated this article. Before you move on, I wanted to ask you to support the Forward’s award-winning journalism during our High Holiday Monthly Donor Drive.
If you’ve turned to the Forward in the past 12 months to better understand the world around you, we hope you will support us with a gift now. Your support has a direct impact, giving us the resources we need to report from Israel and around the U.S., across college campuses, and wherever there is news of importance to American Jews.
Make a monthly or one-time gift and support Jewish journalism throughout 5785. The first six months of your monthly gift will be matched for twice the investment in independent Jewish journalism.
— Rachel Fishman Feddersen, Publisher and CEO
