Ivanka Trump Image by Getty Images

Ivanka Trump will reportedly spearhead the White House’s midterm tactics to target suburban voters, an idea strategists conclude might regain the support of educated women turned off by her father’s rhetoric, the Independent reported Thursday.

While the president’s approval rating among Republicans remains strong, according to a Reuters/Ipsos poll, it has dipped among some demographics, including women. A recent Marist poll found that about 60% of suburban women strongly disapproved of him. Trump, a white house senior adviser, will travel to suburban districts to talk about the strong economy and her own efforts to help the workforce, according to the Independent.

The fall has became sharper, according to the Independent, following the president’s string of hardline views and controversial policies, such as the separation of families at the U.S.-Mexico border.

Forwarding the News

Thoughtful, balanced reporting from the Forward and around the web, bringing you updated news and analysis each day.

Terms(Required)

I agree to the Forward's Terms of Service and Privacy Policy

Email(Required)

Alyssa Fisher is a news writer at the Forward. Email her at [email protected], or follow her on Twitter at @alyssalfisher

A message from our Publisher & CEO Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

The coming year promises to be filled with more complex and historic developments. We are entering an era where independent, fact-based Jewish journalism will be more important than ever. We need to be ready for whatever 2025 will bring, and with your help, we can be.

We’ve set a goal to raise $260,000 by December 31. That’s an ambitious goal, but one that will give us the resources we need to invest in the high quality news, opinion, analysis and cultural coverage that isn’t available anywhere else.

If you feel inspired to make an impact, now is the time to give something back. Join us as a member at your most generous level.

—  Rachel Fishman Feddersen, Publisher and CEO

With your support, we’ll be ready for whatever 2025 brings.

$36 $500

$120 $180 Other amount