Facebook CEO Mark Zuckerberg prefers to manage the fake news problem through rational, careful experiments and modest changes, Axios reported.

Experts say that the social media platform could do a number of things to reduce fake news. But almost every option would challenge Zuckerberg’s long-term vision for the company. He sees fake news as a public relations problem, not a foundational one, Axios reported.

It’s an opinion that differs from other Facebook executives, who, noticing the growing problems with unfiltered speech, are pushing to ramp up changes.

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Experts suggest, according to Axios, hiring more than the 20,000 moderators Facebook promised by the end of the year to help monitor content; draw tighter lines around what is considered harmful content; lower the threshold of removal (Facebook won’t say how many pieces of offensive content a Page or person needs to post before being removed); and find a method for stricter authentication of users.

They also suggest removing more financial incentives for spreading fake news and separating news form social media.

Alyssa Fisher is a news writer at the Forward. Email her at [email protected], or follow her on Twitter at @alyssalfisher

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