Skip To Content
JEWISH. INDEPENDENT. NONPROFIT.
Fast Forward

Leaked ‘Playbook’ Shows How The Daily Stormer Makes Anti-Semitism Cool

The Daily Stormer, one of the most prominent neo-Nazi websites, has an extensive “style guide” explaining to potential contributors how to write for the site and help fulfill their goal of making anti-Semitism mainstream.

The 17-page document, acquired by HuffPost, explains everything from the site’s hyperlinking policy to its “Prime Directive: Always Blame the Jews for Everything.”

The style guide cites Adolf Hitler’s book Mein Kampf to argue that “all enemies should be combined into one enemy, which is the Jews….The Jews should always be the beginning and the end of every problem, from poverty to poor families to war to the destruction of the rainforest.”

This can be made palatable by adapting a tone of winking irony, including by using racial slurs that “should come across as half-joking.”

“The undoctrinated should not be able to tell if we are joking or not,” the guide explains. But it goes on to add, “This is obviously a ploy and I actually do want to gas kikes.”

It explains that writers shouldn’t explicitly call for violence, but when attacks against Jews or other minorities occur, “it should be made fun of, laughed at.”

“The goal is to continually repeat the same points, over and over and over again,” the guide stresses. “The reader is at first drawn in by curiosity or the naughty humor, and is slowly awakened to reality by repeatedly reading the same points.”

Read the full article here.

Contact Aiden Pink at [email protected] or on Twitter, @aidenpink

A message from our CEO & publisher Rachel Fishman Feddersen

I hope you appreciated this article. Before you go, I’d like to ask you to please support the Forward’s award-winning, nonprofit journalism during this critical time.

At a time when other newsrooms are closing or cutting back, the Forward has removed its paywall and invested additional resources to report on the ground from Israel and around the U.S. on the impact of the war, rising antisemitism and polarized discourse..

Readers like you make it all possible. Support our work by becoming a Forward Member and connect with our journalism and your community.

—  Rachel Fishman Feddersen, Publisher and CEO

Join our mission to tell the Jewish story fully and fairly.

Republish This Story

Please read before republishing

We’re happy to make this story available to republish for free, unless it originated with JTA, Haaretz or another publication (as indicated on the article) and as long as you follow our guidelines. You must credit the Forward, retain our pixel and preserve our canonical link in Google search.  See our full guidelines for more information, and this guide for detail about canonical URLs.

To republish, copy the HTML by clicking on the yellow button to the right; it includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to the Forward. It does not include images; to avoid copyright violations, you must add them manually, following our guidelines. Please email us at [email protected], subject line “republish,” with any questions or to let us know what stories you’re picking up.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.