Goodbye, Ivanka: Nordstrom No Longer Sells Her Brand

Ivanka Trump in Trump Tower. Image by Getty Images

By Lilly Maier February 3, 2017

Ivanka Trump’s clothing line will no longer be sold at Nordstrom. The announcement came after a months-long campaign to boycott Trump labels and retailers selling them.

“We make buying decisions based on performance,” a Nordstrom spokesperson told Racked, but avoided giving a (political) reason for why people aren’t buying the brand anymore.

“Each year we cut about 10% and refresh our assortment with about the same amount. In this case, based on the brand’s performance, we’ve decided not to buy it for this season,” the spokesperson said.

Back in October, Twitter friends Shannon Coulter and Sue Atencio started the campaign #GrabYourWallet to organize a boycott against Trump brands.

“Companies that I love, like Nordstrom and Amazon, are making money from the Donald Trump campaign, which to me is synonymous with hate and divisiveness so I can’t, in good faith, shop there anymore,” Coulter told Racked back in November.

Ivanka’s brand was included in the boycott, because “she made her father palatable to many young female voters,” Coulter told Racket. “Returning to campaign with him after the Trump tapes, has as much to do with her ambitions as it has to do with her father’s.”

Lilly Maier is a news intern at the Forward. Reach her at maier@forward.com or on Twitter at @lillymmaier

Lilly Maier is a news intern at the Forward. She is a graduate journalism student at New York University, where she studies as a Fulbright scholar. She also holds a B.A. in Jewish history from the University of Munich. Contact Lilly at maier@forward.com, read her portfolio, or follow her on Twitter.

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