Image by walmart.com

Walmart’s online store was until recently selling a “Got Hitler?” mug.

Styled in the same font as the famous “Got Milk?” phrase, the “Got Hitler?” mugs were being marketed through a third party vendor on the Walmart site, JM Holdings.

After the web site Vocativ reported that Walmart’s online store was selling the cups, the retail giant removed the item, in addition to similar mugs bearing the slogans “Got retard?” and “Got Pepe?” a reference to a symbol beloved by contemporary white nationalists. JM Holdings, told Vocativ that it generates slogans for mugs based on words pulled from the dictionary, but Pepe is a new concept unlikely to appear in any dictionaries, Vocativ pointed out. That design was also struck from the site.

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The “Got Pepe” mug in particular could indicate that merchants and advertisers are starting to see a market in the far right. A creative agency for Cadillac put out a casting call for an “alt-right” individual to be featured in one of its ads.

A spokesman for Walmart told Vocativ that it would be reviewing JM Holding’s inventory on its site in response to the revelations. The retail giant also said that it would be rethinking procedures for its online store.

Contact Daniel J. Solomon at [email protected] or on Twitter @DanielJSolomon

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