Sexy, Single British Jews Say Hello to JDate UK

By Dan Friedman June 10, 2009

This blog breaks two golden rules of mine: first not promoting adverts and second not enjoying anything Jewish that includes the line “Oy Vey!”

But, I’ll go with the minhag of my friend’s dad for whom all women are Jewish beyond a certain level of beauty. In this case, all videos are kosher beyond a certain level of funny. So back in my home country of England (in the British Isles) there are some Jews. And there are apparently a few lonely ones. So to bring the English, Scottish, Welsh and even Irish Jews together, JDate has set up a British branch. It’s like a tzedakah project, I suppose.

Now, here in America, JDate is a well-liked but slightly fusty place where Jews go to settle down with each other once they’ve sowed their wild oats amongst the goyim. But apparently, marriage has become passé for Jews back in the old country. So JDate has decided to advertise itself as a kosher meat market.

To push their product, they put together this promotional video. Give it a try, unpromising though it may sound. It’s so witty, you may never think of Friday night services or blowing the shofar in quite the same way. (Though you’ll really look forward to both.)

Anyway, to all the British Jews I betrayed by marrying an American (sorry Mum!), this blog’s for you.

Watch the promo here:

Dan Friedman is the former executive editor and whisky correspondent of the Forward, and is the author of a book about Tears for Fears, the ’80s emo rock band.

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