Nintendo Opens Its Second Official Store In Tel Aviv
The Nintendo logo Image by Getty/Michael Kovac/Contributor
By PJ Grisar June 25, 2019
We hope Mario likes shawarma. On June 24, Nintendo opened its second ever brick-and-mortar store in Tel Aviv, Israel.
The video game company, known for its stable of colorful characters and inventive hardware, launched its first official retail location in 2005 at Rockefeller Center. With the Tel Aviv location, its second ever, we sense a trend: Might Jews really love Nintendo? Sure we do, we have good taste.
The new storefront at the Dizengoff Center edges out the Japanese company’s first ever Tokyo location, scheduled for its own ribbon-cutting this fall. Israel is a new market for Nintendo. It was only in March of this year that Sabra gamers could buy consoles and games domestically, according to the Jerusalem Post.
If you’re on the beach in Tel Aviv and encounter a wild Pikachu, don’t be alarmed.
PJ Grisar is the Forward’s culture intern. He can be reached at Grisar@Forward.com.
A message from our CEO & publisher Rachel Fishman Feddersen
I hope you appreciated this article. Before you move on, I wanted to ask you to support the Forward’s award-winning journalism during our High Holiday Monthly Donor Drive.
If you’ve turned to the Forward in the past 12 months to better understand the world around you, we hope you will support us with a gift now. Your support has a direct impact, giving us the resources we need to report from Israel and around the U.S., across college campuses, and wherever there is news of importance to American Jews.
Make a monthly or one-time gift and support Jewish journalism throughout 5785. The first six months of your monthly gift will be matched for twice the investment in independent Jewish journalism.
— Rachel Fishman Feddersen, Publisher and CEO
